Come experience SND Amsterdam with us!

29 August 2018

The Society for News Design and Maps4News are bringing one of the most interesting news design focused conferences to Amsterdam! On November 7th, 8th & 9th of this year, we will come together to discuss the smart solution, the smart choice, the smart training and the smart design and how this can save time, money and satisfy your audience.

As we encounter a lot of competition and challenges at work, it is of paramount importance that the decisions and directions need to be always precise to avoid mistakes - and for us to progress. Although we can learn from our mistakes, the SND Amsterdam conference will focus on what is right. We collected a lot of interesting speakers from all over the world to speak about this subject. You can also participate in various workshops.


With this amazing line up the SND Amsterdam is, in short, an event you don’t want to miss. Also, we have a nice little surprise for you… We decided to expand the early bird ticket discount with a few days meaning you have now until Monday September 3th to get your tickets with the early bird discount. Register here now!.

The Speakers

We have our complete list of speakers available, so we would like to introduce them to you now:

  • Sam Joiner, Interactive News Editor - The Times & The Sunday Times

    Sam Joiner is Interactive News Editor of The Times and The Sunday Times. From charts and maps for daily news articles to large scale projects and interactive games, Sam's team focus on ensuring readers get the most from their subscriptions, adding value to stories and bringing ideas to life digitally. Sam is a graduate from the University of Bristol, where he studied history. He has previously worked for the Guardian and Microsoft.
  • Graham Roberts, Director of Immersive Platforms Storytelling - The New York Times

    Graham Roberts is an award winning journalist at The New York Times, focusing on innovation in visual journalism. As Director of Immersive Platforms Storytelling, he leads a team that explores new approaches in video, motion graphics, and virtual/augmented reality. This also includes co-direction of editorial for NYT VR, the Times' dedicated virtual reality platform. Recently Graham led an initiative that brought together teams from product, design and the newsroom to introduce augmented reality to the core New York Times platform. Graham also teaches motion graphics at the Craig Newmark Graduate School of Journalism at CUNY in Manhattan. He lives in Brooklyn with his wife Jessica Ferri, their son Roman, and dog Ralphie.
  • Greg Manifold, Design Director - The Washington Post

    Greg Manifold is the Design Director at The Washington Post where he leads a team responsible for the presentation of the newsroom’s most ambitious stories across the newspaper, digital and social platforms. The team prides itself on seeking out bold visual presentation while collaborating with reporters, editors, photographers and graphic artists. Greg has been at The Post since 2005 and took over as Design Director in 2013. He has previously worked for the San Diego Union Tribune and the Tribune newspaper in San Luis Obispo.
  • Sara Sprinkhuizen, Physicist, Project leader, Data vis lover- The Data Vision Lab

    Sara Maria Sprinkhuizen is a physicist with a PhD in MRI physics. Core aspects of her academic work were the development of new MRI scanning techniques, medical image processing and computer simulations of biological processes. She has a very strong interest in communicating complex ideas through visuals. Currently she works as a data vis freelancer on a wide range of projects ranging from medical industry and data journalism to projects exploring the interface of science and art.
  • Jerry Vermanen, Data Journalist - KRO-NCRV

    Jerry Vermanen works as a data journalist since 2012. He used to work at (the biggest news website in the Netherlands) and at this moment he works at the Dutch public broadcast corporation KRO-NCRV. He researched cops who violated the privacy of suspects and victims, how (un)safe the Dutch traffic is and what words rappers in relation to other artists. Some of his data visualizations were published by The Guardian and The Atlantic.
  • Winny de Jong, Data Journalist - NOS

    Winny de Jong is data journalist at the Dutch national broadcast NOS. According to some she is a 'workaholic', and 'strategist' who gives 'EPIC presentations'. Winny usually speaks about the importance of data literacy, how to develop ideas, and her data journalistic workflow. Every Sunday, Winny shares her inspiration and online found data related gems in her weekly newsletter. (Subscribe at She has presented before for organizations like TEDx, Brussels News Summit, and several journalism colleges in both Belgium and The Netherlands. Winny grew up in Rotterdam, but now lives in Amersfoort, The Netherlands. Visit her online at
  • Ronald Ockhuysen, Editor in Chief - Het Parool

    Ronald Ockhuysen is editor-in-chief at Het Parool. He started off his career at Volkskrant as a theater critic. He was a movie reporter at Volkskrant between 1998 and 2008. For years he reported on the film festivals of Cannes, Venice, Toronto and Berlin. Ronald Ockhuysen also worked as a program maker at the VPRO between 2002 and 2008. He was presenter and co-compiler of R.A.M. News (daily reports of the film festivals of Cannes, Rotterdam and the IDFA in Amsterdam) and the film program In 2008, he moved to Het Parool where he would lead the art and media team. In 2015 he became editor-in-chief at Het Parool.
  • Paul Barnes, Graphic and type designer - Commercial Type

    Paul Barnes is a graphic and type designer, and a partner with Christian Schwartz in Commercial Type, a type foundry based in London and New York.He has been a consultant to many publications and newspapers from Harpers Bazaar to The Observer. Whilst consultant to The Guardian he designed Guardian Egyptian in 2005 with Christian Schwartz. In 2015 he designed Austin News for the redesign of The Daily Telegraph in London, and in 2017 Darby News for La Repubblica in Rome. He has designed typefaces for the National Trust in England, the numbers for Puma at the 2010 World Cup and also the England football team for Umbro. For Commercial Type he has co designed Publico with Schwartz, and independently Austin, Chiswick, Dala Floda and Marian.Following the redesign of The Guardian, as part of the team headed by Mark Porter, Barnes was awarded the Black Pencil from the D&AD. They were also nominated for the Design Museum ‘Designer of the Year’. In September 2006, with Schwartz he was named one of the 40 most influential designers under 40 in Wallpaper*. A year later The Guardian named him as one of the 50 best designers in Britain.
  • Anna Thurfjell, Editorial Designer- Design studio in the heart of Copenhagen

    Anna Thurfjell is a Swedish news design consultant living in Copenhagen. Her passion is developing type and identity for news brands. Currently she is creating the new design for Aftenposten (Norway). Recently she worked with the redesign of Berlingske (Denmark). Her background is 12 years as Creative Director of Svenska Dagbladet (Sweden) where she was leading the development of the typeface Sueca customized for the SvD print and digital platforms. SvD was awarded World’s Best Designed, Best in show and Europe’s best designed newspaper.
  • Hans Spoelman, Head of Design - Het Financieel Dagblad

    Hans Spoelman is Head of Design at the FD (The Financial Daily of the Netherlands) and specialized in editorial design, newsroom organization and brainstorm activities. Hans has been at the FD since 2006 and has lead leads his (digital and print) team through all the changes since then. He was also editorial project leader during different stages of the successful transformation from a print first into a ‘digital only’ (but still with paper) workflow (+ 50% subscribers). In the same period the FD transformed from a quite boring grey broadsheet newspaper into an ambitious new tabloid which will be introduced in September. During this whole process the design team is constantly seeking for the best possible solutions for all the platforms. Nowadays based on a webfirst (for graphics even a mobile first) workflow.
  • Eleanor Lutz, Freelance science designer

    Eleanor Lutz is a freelance science designer who combines self-taught infographic design with formal training in scientific research. Her work has been featured in National Geographic, Scientific American, and Wired Magazine. She loves colorful explorations of science and posts her animated and print infographics on her blog “Tabletop Whale.” Eleanor is currently a PhD candidate at the University of Washington, where she studies mosquito biology and data science. Outside of work she is a fan of rock climbing, science fiction, and baking cookies.
  • Jon Wile, VP/content - American City Business Journals

    Jon Wile is VP/Content at American City Business Journals in Charlotte, N.C. He oversees editorial operations for 40 business journals across the U.S. Previously, Wile served as Creative Director at ACBJ and redesigned all 40 papers in tandem with Mario Garcia. He also oversaw UX and Product design, as well as the company’s editorial research operations. Before joining ACBJ in 2012, Wile worked in a variety of design and leadership roles at The Washington Post for seven years. He’s also worked at The Plain Dealer and Detroit Free Press. He’s a graduate of Kent State University, with a degree in newspaper journalism.
  • Jacek Utko, Designer & Consultant

    Jacek Utko is award winning designer and consultant. Five times newspaper projects he redesigned were named World's Best Designed Newspaper, recently for Het Parool (Holland) and De Morgen (Belgium). And two of them were recognized as European Newspapers of The Year. He has been working in 24 countries as media consultant and was giving lectures in 35 countries. His most popular talk comes from TED conference - Can Good Design Save Newspapers.
  • Madeleine Jarling, Layout Chief - Bild am Sonntag

    As Layout Chief from Bild am Sonntag, Madeleine Jarling leads the design team of the biggest weekly newspaper in Europe. Previously, she worked as a designer for the daily BILD and the weekly BILD am SONNTAG for a few years, quit the job to travel the Americas, Australia and Asia and was a freelancer for several clients.
  • Gerrit de Jager, Cartoonist

    Amsterdam-based Gerrit de Jager has drawn daily news cartoons nonstop since 1986. At the moment he has a daily series in newspaper Algemeen Dagblad. He has been working for a series of other Dutch newspapers as well as for the online news site Besides that, he draws comics for a variety of magazines.
  • Sarah Slobin, Visual/data journalist - Thomson Reuters

    Sarah Slobin is the visual editor for the Enterprise and data teams at Reuters. She began her career at the New York Times, working on the graphics desks across the newsroom and running the business graphics team. She was the infographics editor at Fortune, a visual editor at the Wall Street Journal and editor for the things team at Quartz. Sarah teaches data visualization for the Data + Design program at The New School, and at Columbia University's Lede program. She was West Virginia University’s Reed College of Media’s first innovator-in-residence where she led an experimental journalism class.
  • Alan Smith, Data Visualization Editor - Financial Times

    Alan Smith is Data Visualization Editor at the Financial Times in London. Working with an inter-disciplinary team of visual journalists, he works across the newsroom on all platforms. He also writes a regular column 'The Chart Doctor' in the Work & Careers section of the FT.
  • Laurens Vreekamp, Teaching Fellow - Google News Lab

    Laurens is the Google News Lab Teaching Fellow for the Netherlands, Belgium and The Nordics. In the current past he did design research with multiple D utch news organizations (RTL Nieuws,, FD, Het Parool) as a Fellow of the 'Journalism Research Group' (with Piet Bakker) at the University of Applied Sciences Utrecht (HU), and taught UX & Journalism classes there. He worked on the innovation team of a Dutch National Public Broadcaster (KRO) and has directed the live radio show 'Nacht van het Goede Leven' (Night of the Good Life) on Radio 1 in the Netherlands. He graduated as European Media Master of Arts in interaction design.
  • Els Engel, Freelance Visual journalist - Het Financieel Dagblad

    Els Engel is a freelance journalist, designer and developer who expresses (data-)stories visually. Coming from a background in journalism and design, she adventures into programming, both to investigate data and to visualize. She works for a wide range of newspapers, broadcasters and press agencies in Europe and is one of the engineers of the phone-to-newspaper graphics integration at Het Financieel Dagblad. She is also an urban farmer and permaculture designer.

For more information about the event, click here. To buy tickets, click here.

We hope to see you there!